A ‘donation‘ is made to an organization (or a specific activity such as a conference) with an objective in mind – sometimes simply to get a good image. This is critical to understand when we approach a potential sponsor – why is he donating? What advantages can they obtain?
It is equally important to maintain professionalism, within the Patient organisation, to build adequate trust with the potential donor. Transparancy and accountability. should be an integral part your association!.
• Appoint a contact person and have a clear a mailing address. Having a group spokesperson who can answer questions and provide more information will help in media relations
• Look at your group members and put together a list of skills – sponsorship is complemented by the time, skills, and expertise of the volunteers.
• Set-up a website or facebook group- this will help provide information that you cannot transmit orally or through PR materials
• Carefully look at who you’re approaching, research your target to find the right fit
• Look at the sponsor’s previous philanthropic activities and its programmes/projects, and align your request around them
• Remember that it’s easier to get money for one event (such as a conference), rather than a long term project!
• Spread the word – Let people know about your organisation and your goals.
• Talk to your elected officials. Write letters to explain your group, and invite them to come see the area you are concerned with.
• Release press statements, or even better, patient testimonies, to the local newspaper
• Find other ways to get your information spread around. Most local radio, TV or cable stations have time slots set aside for community events, and are looking for ways to fill them.
• Create a binder with press clippings and a video with interviews that will make you look active and credible.
Write the proposal
• Make sure to write a proposal that is within the limits of your organization’s capacities and competencies. And within the limits of the budget requested.
• Most funding organization have clear guidelines, instructions and guides on their funding procedure, check their website for that information
• When dealing with the Pharmaceutical industry or other corporate donors, make sure to stipulate in your letter exactly what the sponsors gets in return for his donation (ie: logo on a programme….)
• Have a look at the Eurordis Policy on Financial Support by Commercial Companies
• Make sure you have fully studied and understood the priorities of the funding organization, and the reasons they are providing funds.
Tips & Ideas and lots of information in the Fundraising Resources:
Examples of successful fundraisers:
- Fundraising example: Jeans_for_Genes
- ALS Canada fundraisers
- Website invites micro-donations for unusual illnesses, Nature, Published online 27 June 2011 | Nature | doi:10.1038/news.2011.387